Market Leaders and Product Testing

17 years ago we launched the world’s first ever waterproof sock. From that day to this we’ve developed new technologies and used fabrics that have made our products world class.  It’s pretty fair to say that we created the Endurance Accessories market.  As the category has grown we’ve welcomed the competition as it drives us to be the very best that we can.

As well as our internal testing we use independent research organisations like SATRA to collect performance data on all of our products. Up until now we’ve never felt the need to share these results because we know you love our products!  After all, we don’t have a 96% customer satisfaction score and a 0.5% return rate for no reason.

Recently one of our sock competitors decided to publish their results.  We don’t contest their findings about their own products, but we do want to make it clear that we are not the brand they are using for comparison.  Data from the tests carried out on our socks at the same research facility delivered better results than both our competitor and their “closest rival”. 

We’re delighted with our results and as long as you continue to be happy with our products we’ll just concentrate our efforts on being the very best we can.