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HydroStop Wins Design & Innovation Award 2016

We are proud to announce that our Mid Weight Mid-Length Sock with HydroStop is a winner of the Design & Innovation Award 2016. 

When asked about the award, David Richards Head of Marketing at Sealskinz said “The Design & Innovation Award 2016 is one of the most opinion leading and significant awards in the bike industry so for us to be recognised amongst such category defining and inspirational products is an honour."

Director of the Design Innovation Awards, Robin Schmitt explains “The Design Innovation Award’s mission is to positively impact on the world of cycling. It serves as a forum for ground breaking ideas and innovation while also recognising and celebrating the industry’s best products.”

As one of 30 products receiving the Design Innovation Award in the equipment category, the Mid Weight Mid-Length Sock with HydroStop entirely convinced the 40-people strong Award Team. The experts spent two weeks testing, analysing and judging the entries and winners were selected based on criteria including innovation, performance and sustainability.

Speaking about the product the Award Team said “The SealSkinz waterproof socks have both created and defined their category, becoming essential winter equipment for anyone who rides through the winter. The classic design has been updated with a new Hydrostop cuff, comprising a silicone-free band that ensures that water does not trickle down your leg into the sock. The Sealskinz sock has been extensively tested in the field, and the new Hydrostop technology really works; the legend continues.”

HydroStop is a silicone-free, elastic tape that has been sealed around the ‘cuff’ of the sock.  Whilst the tape moves freely with the outer fabric, it forms a tight seal that not only holds the sock in place, but also creates a water barrier that significantly decreases water ingress from above the line.  Installed on the Thin Ankle Sock as well as the multi-purpose, award winning, Mid Weight Mid-Length Sock and available from sealskinz.com and leading bike and outdoor retailers.

 

 

 

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